Our Story

We Are Pizza luce — Born from Passion

From a tiny kitchen in Duluth to a beloved community landmark, we've been crafting unforgettable food experiences since day one. Every slice, every dish, every memory — made with love.

Warm and inviting interior of Pizza luce restaurant in Duluth
Chefs preparing fresh pizza dough at Pizza luce kitchen
Our Story

A Duluth Tradition,
One Slice at a Time

Pizza luce was founded with a single, heartfelt belief: that great food has the power to bring people together. What started as a small neighborhood spot on East Superior Street has grown into Duluth's most beloved pizza destination — without ever forgetting its roots.

We source the freshest local ingredients, hand-stretch every dough, and layer our pizzas with imaginative toppings that go far beyond the ordinary. Our kitchen team treats every order like it's for family, because here, everyone who walks through our doors is family.

"Food is our language, and every dish we craft is a heartfelt conversation with our community."

Over the years we've served countless birthdays, first dates, team celebrations, and late-night cravings — and every single one matters to us. That's the Pizza luce promise.

15+ Years Serving
50K+ Happy Guests
120+ Menu Items
4.9 Avg Rating
Our Mission

To Nourish Every Moment with Bold Flavors & Genuine Hospitality

At Pizza luce, our mission is simple: deliver exceptional food crafted from real ingredients, served with warmth and care. We believe every meal should be an experience — one that sparks connection, ignites joy, and leaves you wanting to come back for more. We are committed to our community, our team, and the craft of cooking done right.

Our Values

What We Stand For

Fresh Ingredients

We source locally when possible and never compromise on the quality of what goes into our food. Fresh is not a trend here — it's our standard.

Community First

We are proud to be a Duluth institution. We give back, hire locally, and support the neighborhood that has supported us since the very beginning.

Creative Passion

Our chefs are encouraged to experiment, push boundaries, and create dishes that surprise and delight. Creativity lives in every corner of our menu.

Genuine Hospitality

Every guest deserves to feel welcome, seen, and valued. Our team is trained not just to serve food, but to create an experience you'll remember.

Timeline

Our Journey Through the Years

From humble beginnings to a Duluth landmark — every chapter of our story has been shaped by the people we serve.

2008

The Beginning

Pizza luce opens its doors on East Superior Street in Duluth, MN. A small team with big dreams serves their first hand-crafted pizza to an eager neighborhood crowd.

2011

Community Recognition

Named "Best Pizza in Duluth" by local readers for the first time. The award sparks a surge of new customers and we expand our kitchen to handle growing demand.

2014

Menu Expansion

We launch our celebrated craft beer list, artisan salads, and house-made pasta lineup — transforming from a pizza joint into a full dining destination for every occasion.

2017

Catering Launch

We introduce full-service catering for events, weddings, and corporate gatherings across the greater Duluth region, bringing the Pizza luce experience directly to our customers.

2020

Resilience & Reinvention

Facing an unprecedented challenge, we pivot to contactless delivery and curbside pickup — and discover new ways to serve our community when they need comfort food most.

2024

Digital & Beyond

We launch our new online ordering platform and redesigned menu. With 50,000+ happy guests and counting, Pizza luce enters its next exciting chapter — fueled by our community's love.

Meet the Team

The People Behind Every Slice

Our talented, passionate team is the heart and soul of Pizza luce. Every dish is an expression of their dedication and craft.

Marco Rossi, Head Chef at Pizza luce

Marco Rossi

Head Chef & Co-Founder

With 20 years of culinary experience from Naples to Duluth, Marco brings authentic Italian technique and boundless creativity to every Pizza luce creation.

Sofia Almeida, Operations Manager at Pizza luce

Sofia Almeida

Operations Manager

Sofia ensures every visit to Pizza luce runs seamlessly. Her passion for hospitality and keen eye for detail guarantee an outstanding experience for every guest.

James Carter, Pizzaiolo at Pizza luce

James Carter

Senior Pizzaiolo

James has perfected the art of pizza dough over 12 years. His hand-stretched crusts are the foundation of everything we're proud of at Pizza luce.

Priya Nair, Pastry Chef at Pizza luce

Priya Nair

Pastry Chef & Desserts

Priya crafts our irresistible desserts and seasonal specials with a delicate touch. Her creations are the perfect sweet finale to every Pizza luce experience.

Love what we do? We're always looking for passionate people to join our team.

View Open Positions
Ready to Order?

Taste the Pizza luce Difference Today

Now that you know our story, come be a part of it. Order online, visit us in Duluth, or explore our full menu.

11 E Superior St, Duluth, MN +1 218-727-7400 [email protected]