Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at lucespizzas.click, place orders, sign up for our loyalty program, or otherwise interact with our services. Please read this policy carefully. By using our website or services, you agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect. This policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable consumer protection regulations.

1. About Us

Pizza Luce is a food service business operating through the website lucespizzas.click. We provide online ordering, delivery services, catering inquiries, and related food services to our customers across the United States.

For any privacy-related questions, requests, or concerns, you may contact us at any time using the contact details provided above or in the Contact Us section at the end of this policy.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we may collect include:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect personal information such as:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Billing address
• Date of birth (where applicable for loyalty programs or age verification)
• Username and password for your account

2.2 Payment and Transaction Information

When you make a purchase or complete an order through our website, we collect transaction-related data, which may include:

• Order details, including items purchased, quantities, and prices
• Payment method type (e.g., credit card, debit card, digital wallet)
• Partial payment card information (last four digits) as processed through secure third-party payment processors
• Order history and purchase records

2.3 Usage and Activity Data

We automatically collect information about how you interact with our website, including:

• Pages visited and time spent on each page
• Links clicked and buttons interacted with
• Search queries entered on our website
• Items added to or removed from your cart
• Referring website or source (how you arrived at our website)
• Date and time of your visit
• Session duration

2.4 Device and Technical Information

We collect technical information about the device and browser you use to access our website, including:

• IP address
• Browser type and version
• Operating system and version
• Device type (desktop, mobile, tablet)
• Device identifiers
• Screen resolution
• Language preferences
• Time zone settings

2.5 Location Information

With your consent, we may collect your approximate or precise geographic location to facilitate delivery services, show nearby store information, and improve order accuracy. You can disable location sharing through your device or browser settings at any time.

2.6 Communications Data

When you contact us via email, phone, or through our website's contact form, we collect the contents of your communications and any information you choose to provide. This includes customer service inquiries, feedback, complaints, and catering requests.

2.7 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. For detailed information, please refer to Section 7 (Cookie Policy) of this document.

2.8 User-Generated Content

If you submit reviews, ratings, comments, or other content on our website or social media pages, we may collect and use that information in connection with our services.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders and delivery requests
• Sending order confirmations, receipts, and delivery updates
• Managing your customer account and loyalty program membership
• Responding to customer service inquiries and resolving disputes
• Processing refunds, returns, or order modifications
• Coordinating catering services and special event orders

3.2 Business Operations and Improvement

• Analyzing how customers use our website to improve functionality and user experience
• Identifying and fixing technical issues, bugs, and errors
• Developing new menu items, features, and services based on user preferences
• Conducting internal research, audits, and business analysis
• Maintaining the security and integrity of our systems

3.3 Marketing and Communications

• Sending promotional emails, special offers, and newsletters (with your consent where required)
• Personalizing your experience on our website, including showing relevant menu items and deals
• Delivering targeted advertising on our website and third-party platforms
• Conducting surveys, sweepstakes, and promotional campaigns
• Announcing new menu items, seasonal specials, or store updates

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Detecting, preventing, and investigating fraud, abuse, or unauthorized activity
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

3.5 Analytics and Performance Tracking

We use analytics tools such as Google Analytics and similar services to understand website traffic patterns, measure the effectiveness of our marketing campaigns, and optimize our website performance. This data is typically aggregated and anonymized where possible.

4. Legal Basis for Processing

Depending on how you interact with our services, we process your personal information on the following legal grounds:

• Contract Performance: Processing is necessary to fulfill your order or execute a service agreement with you.
• Legitimate Interests: We process data to operate, improve, and secure our business, provided that these interests are not overridden by your privacy rights.
• Consent: Where required by law, we rely on your explicit consent, such as for marketing communications or location tracking.
• Legal Obligation: We process data to comply with applicable laws and regulatory requirements.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We work with trusted third-party vendors who assist us in operating our business. These service providers may have access to your personal information but are contractually obligated to use it only for the services they provide to us. Categories of service providers include:

• Payment Processors: To securely process credit card and digital wallet transactions
• Delivery Partners: To coordinate food delivery logistics and driver dispatch
• Email Marketing Platforms: To send newsletters, promotional offers, and transactional emails
• Website Hosting Providers: To host and maintain our website infrastructure
• Analytics Providers: To analyze website traffic and user behavior (e.g., Google Analytics)
• Customer Support Tools: To manage customer inquiries and support tickets
• Cloud Storage Providers: To securely store business and customer data

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that disclosure is required or permitted by law, including to:

• Comply with a subpoena, court order, legal process, or governmental request
• Enforce our Terms of Service or other legal agreements
• Protect our rights, privacy, safety, or property, or those of our customers or the public
• Respond to claims of copyright infringement or other violations
• Prevent fraud or other illegal activity

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or other business transfer, your personal information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your information.

5.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other business purposes.

5.5 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so.

6. Data Security

Pizza Luce is committed to protecting your personal information. We implement a variety of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures We Employ

• SSL/TLS Encryption: Our website uses Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols to encrypt data transmitted between your browser and our servers.
• Secure Payment Processing: All payment transactions are handled by PCI-DSS compliant third-party processors. We do not store full payment card data.
• Access Controls: Access to personal data is restricted to authorized personnel who require it to perform their job functions, governed by role-based access controls.
• Data Minimization: We collect only the information we need and retain it only for as long as necessary.
• Regular Security Audits: We conduct periodic reviews of our security practices and data protection measures.
• Employee Training: Our staff members who handle personal data receive training on data privacy and security best practices.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content and advertisements.

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owner.

7.2 Types of Cookies We Use

7.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of certain third-party analytics cookies by visiting the Google Analytics Opt-out Browser Add-on.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, as well as the categories of sources, business purposes for collecting, and third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. Pizza Luce does not sell personal information.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to necessary purposes.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights.

8.2 General Privacy Rights (All Users)

Regardless of your location, we honor the following requests:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete personal data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format
• Withdraw Consent: Where processing is based on consent, withdraw your consent at any time
• Object to Processing: Object to the processing of your personal information for direct marketing purposes

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us by:

• Email: [email protected]
• Website: lucespizzas.click

We will acknowledge your request within 10 business days and respond to your request within 45 days. If additional time is needed, we will notify you and may extend the response period by an additional 45 days, as permitted by applicable law.

We may need to verify your identity before processing your request. Identity verification may include confirming your email address, account details, or other identifying information.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

When personal information is no longer required, we securely delete, destroy, or anonymize it in accordance with our data retention procedures.

10. Children's Privacy

Pizza Luce does not knowingly market to, solicit, or collect personal information from children under the age of 18. If you are under 18, please do not use our website or provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete such information from our records. If you are a parent or legal guardian and believe that your child under 18 has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

This commitment is consistent with the requirements of the Children's Online Privacy Protection Act (COPPA) and applicable FTC regulations governing the collection of personal information from children under 13, as well as our broader policy of restricting services to adults aged 18 and older.

11. International Data Transfers

Pizza Luce is based in the United States and primarily processes personal data within the United States. However, some of our third-party service providers, including cloud hosting services, analytics platforms, and payment processors, may process or store data in other countries.

If your personal information is transferred outside of your country of residence, we take steps to ensure that it receives an adequate level of protection consistent with applicable privacy laws. This may include:

• Relying on Standard Contractual Clauses (SCCs) approved by relevant data protection authorities
• Ensuring that service providers maintain appropriate security standards and contractual data protection obligations
• Transferring data only to countries that have been recognized as providing an adequate level of data protection

By using our website and services, you acknowledge and consent to the potential transfer of your personal information to the United States and other jurisdictions that may have different data protection laws than your country of residence.

12. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, or integrated services such as Google Maps, delivery platform integrations, or social login features. This Privacy Policy applies only to information collected by Pizza Luce through our website and services.

We are not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party platforms you access through our website. Your interactions with those platforms are governed by their own privacy policies, not ours.

13. Marketing Communications and Opt-Out

With your consent or where permitted by applicable law, we may send you promotional emails, SMS messages, push notifications, or other marketing communications about our menu, special offers, loyalty rewards, and new products.

13.1 How to Opt Out

You may opt out of receiving marketing communications at any time by:

• Clicking the "Unsubscribe" or "Opt-Out" link in any promotional email
• Replying "STOP" to any promotional SMS message
• Updating your communication preferences in your account settings
• Contacting us directly at [email protected]

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account, or important service updates. These communications are necessary for your use of our services and cannot be opted out of while you maintain an active account.

14. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT browser signals. However, you can use the cookie management tools described in Section 7 to control tracking technologies.

15. Filing a Complaint with a Data Protection Authority

If you believe that we have not handled your personal information in accordance with applicable privacy laws, you have the right to file a complaint with the relevant data protection authority.

15.1 California Residents

California residents may submit complaints to the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency (CPPA): cppa.ca.gov
• California Attorney General — Privacy Complaints: oag.ca.gov/privacy/privacy-complaints

15.2 Federal Consumer Protection Complaints

All U.S. consumers may file complaints related to unfair or deceptive business practices, including privacy violations, with the Federal Trade Commission (FTC):

• FTC Consumer Complaints: reportfraud.ftc.gov
• FTC Privacy Information: ftc.gov/privacy

15.3 Before Filing a Complaint

We encourage you to contact us first at [email protected] so that we have the opportunity to address your concerns directly. We are committed to resolving privacy-related issues promptly and fairly.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make material changes to this policy, we will:

• Update the "Effective Date" and "Last Updated" date at the top of this page
• Post the revised policy on our website at lucespizzas.click
• Send an email notification to registered users when required by applicable law
• Display a prominent notice on our website for a reasonable period following significant changes

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to reach out to us. We are committed to addressing your privacy concerns promptly and transparently.

We aim to respond to all privacy-related inquiries within 10 business days of receipt. For formal data subject access requests or deletion requests, please allow up to 45 days for a full response, as permitted by applicable law.

This Privacy Policy was last updated on April 15, 2026. Previous versions of this policy are available upon request by contacting us at [email protected].